
Quiz::The Influence of Social Influencers
This Quiz is essential to raise awareness among the population about the influence exerted by digital influencers on people's lives and the impact generated by this process.
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1
What are social influencers?
TV celebrities
Experts only in digital marketing
People who create fashion trends
Public figures who impact their followers' opinions and behavior
2
Which of the following platforms is most commonly used by influencers to promote products and ideas?
Spotify
Wikipedia
LinkedIn
Instagram
3
What is influencer marketing?
A strategy where brands use influencers to promote products
A marketing campaign based only on traditional ads
d) A marketing campaign based only on traditional ads
A type of advertising used only on YouTube
A form of illegal social manipulation
4
True or False: Digital influencers can impact their followers' mental health.
False
True
5
How can influencers affect consumer habits?
By influencing only children and teenagers
By helping people make decisions based only on logic
By reducing people's consumption
By creating trends and encouraging purchases
6
True or False: Some people develop excessive social comparison behaviors due to influencer content.
True
False
7
Which of the following is a risk of excessive consumption of influencer content?
Dependence on external validation
Greater critical thinking about information
Development of independent thinking
Increased self-esteem
8
How can "cancel culture" affect influencers?
It can have consequences for their careers and reputations
It has no impact, as they always gain more followers
It helps strengthen the influencer’s public image
It makes influencers more popular among brands and companies
9
True or False: Influencers can impact how people perceive politics and make voting decisions.
False
True
10
Which of the following statements describes a positive impact of influencers?
They promote only useless products
They help spread awareness about social and environmental causes
They reinforce unattainable beauty standards
They encourage consumerism without ethical concerns
11
What strategy can help avoid negative influence from influencers?
Following only highly popular influencers
Avoiding all social media
Consuming content critically and from diverse sources
Believing everything that is posted without questioning
12
True or False: The "social bubble effect" happens when we follow only influencers with opinions similar to ours.
True
False
13
How do influencers impact young people’s self-esteem?
It only influences those who want to become influencers too
It can be negative, leading to unrealistic comparisons
Always positively, as they show an aspirational lifestyle
No impact, since young people don’t care about social media
14
How can you identify influencers who spread false information?
By following only influencers with many followers
By checking sources and verifying credibility
By sharing information before verifying it
By believing everything they say
15
True or False: Not every digital influencer promotes products or commercial services.
True
False
16
What does the term "niche influencer" mean?
An influencer with millions of followers
Someone who creates content about specific topics
A person who only influences celebrities
Someone who only promotes luxury brands
17
True or False: Companies choose influencers for advertising campaigns because their audience trusts them.
False
True
18
Which of the following behaviors shows a healthy consumption of digital content?
Following influencers from different fields and opinions
Buying every product they recommend
Spending all day consuming content without reflection
Believing everything an influencer says without questioning
19
What is a "publi" on social media?
A free post
A sponsored content post
A follower’s comment
A viral meme
20
True or False: Advertising regulations require influencers to disclose when content is sponsored.
False
True